This weeks guest are Harry Ford and Eve Rodway of HIP POP - functional drinks brand offering a wide range of delicious kombucha’s, fibre rich soda’s and CBD drinks.

We discuss the brand's origins, marketing strategies, festival activations, and the importance of team culture.

I loved digging into both Harry and Eve’s backgrounds and to understanding what makes them both love what they do, day in day out!

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Hip Hop and Its Founders

03:59 Growth and Market Presence of Hip Hop

05:50 Rebranding and Marketing Strategies

09:33 Festival Activations and Brand Engagement

10:47 Team Structure and Company Culture

13:07 Career Journeys: From Aspirations to Reality

24:51 Reconnecting and Brand Evolution

25:23 Crafting Unique Flavours and Brand Identity

26:37 Exciting New Product Launches

27:51 Sustainable Wellness Campaigns

28:46 Navigating Operations and Retail Partnerships

31:10 Understanding Consumer Insights

34:08 Expanding Market Reach and Brand Positioning

37:51 Favourite Products and Personal Recommendations

39:36 Overcoming Challenges in the Industry

43:05 Music and Motivation in the Workplace